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Why choose my SEO services
Custom SEO plans
Every business is different. However, most digital marketing agencies out there use the same SEO plan for all their clients' websites and just keep their fingers crossed.
I treat my clients differently by reviewing their site thoroughly before starting any SEO activities. This way, I know exactly what your website needs, rather than wasting time on SEO activities that might not be necessary.
Quality, quality & quality
SEO isn’t just about ticking boxes; it’s about how those boxes are ticked. When agencies handle your SEO, they often assign a random team member to your account, regardless of your investment. If you're lucky, the most experienced one might take over, but remember, you’re dealing with an agency that prioritises profit above all else. They don’t mind losing a few clients because they’re always gaining new ones. This approach often results in questionable quality.
In contrast, your site will be managed by me. With over 10 years of SEO experience, I’ve optimised more than 100 websites, from small businesses to large enterprises. I’ve held leadership roles and consistently prioritise quality. My reputation is everything, and I ensure every project reflects my high standards.
No bragging, no oversell
In an agency, you’ll likely deal with salespeople who excel at bragging and overselling because, once again, profit is everything for a company. You rarely hear the true story or understand the real potential of your site since the words aren’t coming from an SEO expert.
I, however, not only handle the SEO work for your site but also speak with you directly and answer all your questions from day one. I'm 100% honest about what your site can achieve during our initial chat before you come on board, without any bragging or overselling. I don’t want to shoot myself in the foot.
Not just about keywords
Most agencies only focus on a limited number of keywords and sell them to you with guarantees, which is completely hokum. Better rankings for a few selected keywords don’t always translate to more organic traffic or conversions. Keywords can be easily faked or mis-tracked, which is why proper SEO should never rely solely on keywords.
For me, I always combine keywords with organic traffic and conversions to measure the success of your SEO campaign. Beyond just improvements, I also report any major declines or fluctuations in your rankings, traffic, or conversions. No one can guarantee constant upward trends. Transparency is a cornerstone of my work—no hiding things.
Clients Served
Satisfaction
Years of Experience
Who can be my clients?
Enough SEO budget
First things first, I'm not cheap.
If you’re looking to spend just a couple of hundred dollars per month and expect thousands or more in return in the short term, this isn’t the right place. Go ahead and try cheap agencies or overseas SEOs—good luck with that. Spoiler alert: 99% of the time, you'll learn a hard lesson and waste valuable time. I welcome you back once you have a more realistic budget.
Enough SEO knowledge, but not opinionated
You have a decent understanding of SEO and recognise its importance. However, you also know you need a professional to take your SEO further—not because you 'don’t have the time' to do it yourself.
You’re open to listening to suggestions from professionals. You don’t tell me what you think I should be doing; instead, you show complete trust and respect.
Not panicking because of fluctuations
You understand that not all keywords will consistently climb in rankings. You know that keyword rankings can fluctuate even if we do everything right—due to Google algorithm updates, daily shuffles, and other factors.
You’re also aware that your website traffic and conversions can vary due to seasonality, public holidays, or even situations like COVID.
Patient
Last but not least, you’re not expecting instant results after just one or two months of work. You understand that SEO takes time to show effects—it could be months or even over a year, depending on the current state of your website. This is simply the nature of SEO.
FAQs
Are you an individual or a company/agency?
I'm an individual/independent SEO expert at the moment—a freelancer, consultant, or whatever you’d like to call me.
Would you outsource the work to third parties?
No, with years of SEO experience, I trust myself more than anyone else.
What SEO services can you offer?
Everything! No matter what CMS you’re using, what industry your business is in, or where you’re located, I can provide all the SEO services you need.
Actually, you don’t have to worry about what type of SEO services to pursue. Just tell me your budget, expectations, and website information, and leave the rest to me. I’ll create the most suitable SEO plan and services for your site, with cost-efficiency in mind.
Are you charging by the hour or...?
Not anymore. I now charge with monthly retainers. The actual monthly fee will be discussed based on your expectations and the goals you set for the SEO/organic search channel.
Do you do one-off SEO work my site lacks?
No, I don't do whatever you think I should do. Treat me as your business partner, not an employee.
How much should I spend on SEO then?
Short answer: The more and the longer you spend, the better.
Long answer: Typically, your SEO budget should be between 30% to 80% of your entire digital marketing budget, varying by industry. The more you invest in SEO each month, the better your chances of catching up with top competitors, especially for brand new websites. If you're unsure about the budget, feel free to submit an enquiry and I'll help you decide.
Do you provide any guarantees?
No, and I truly believe proper SEO providers, whether it's an agency or an individual expert like me, should not use guarantees to attract sales. No one can actually guarantee anything because of the nature of SEO.
We have our own dev/copywriting team. How would this work with you?
Don't worry. I can adjust the SEO plans accordingly to meet your requirements and needs. If needed, I can also touch base with your teams directly.
Would you work on any types of businesses?
As long as your business is legal in Australia.
How can we start?
Simply submit the enquiry form on the website, tell me about your business, and I will be in touch with a full proposal.